SJ Sharks Unveiled New Logo

SAN JOSE, Calif. – The new look of Sharks Territory was unveiled at a 10 a.m. press conference by Sharks President and CEO Greg Jamison, Executive Vice President of Business Operations Malcolm Bordelon, defenseman Kyle McLaren and logo designer Terry Smith.

The re-branding included the unveiling of the updated Sharks logos, the re-launch of www.sjsharks.com and the re-opening of the Sharks Store.Click to watch the San Jose Sharks Official Logo Launch video (300K 700K ).

The new San Jose Sharks Primary Crest, joined by eight supporting marks, is both a re-imagination and a tribute to the original triangle logo used since the team’s inception in 1991.

The updated crest incorporates more Pacific Teal, the primary color of the Sharks, and emphasizes speed, strength and determination.

Smith, the designer of the original Sharks logo, created the new marks over an 18-month period in conjunction with Sharks players and front office.

Click here to view the Sharks Primary Crest and the eight supporting marks in the photo gallery.

“We put a lot of research into this and feel the fans will thoroughly appreciate the updated logo and new marks,” said Jamison. “The players were heavily involved in the process and they are extremely happy with the outcome.”

The new San Jose Sharks Primary Crest is both a re-imagination and a tribute to the original triangle logo used since the team's inception in 1991.The debut of the re-designed, more intimidating logo coincides with the launch of the new Rbk EDGE Uniform System, which the NHL has made the League standard beginning in the 2007-08 season. The Sharks new sweater will be unveiled in September.

The team also re-launched www.sjsharks.com this morning, featuring a cutting-edge video look at the new Sharks logo. The site, featuring the new look of Sharks Territory, has been modernized and upgraded to the new NHL Network.

The new-look, fan-friendly design will be seen on each of the League’s 30 team sites before the beginning of training camp in September. Fans can utilize the site to get the latest, most up-to-date information regarding Sharks hockey, view the latest in Sharks merchandise, take advantage of a number of special offers – including the Orchard Supply Hardware Free T-Shirt promotion – and much more.

“Our Website is an integral part of our organization from both an information standpoint and as a marketing tool,” said Bordelon. “The consistency the new NHL Network has established gives fans a much easier time navigating each team’s site.”

*Courtesy of the San Jose Sharks